Job description
Description Strategy and Planning • Build a data‑led roadmap that translates campaign intent into conversion‑optimized experiences across www.cimb.com.sg and related web properties. • Connect web strategy to commercial outcomes (applications, lead quality, CAC, ROI), clarifying success metrics and decision rights. Execution and Experimentation • Own the landing page roadmap for performance marketing campaigns, aligning with acquisition, customer acquisition cost, and ROI goals. • Lead the full …