Job description
1. Egypt Flavors Portfolio Leadership & Growth Strategy Lead the end-to-end flavors category strategy for Egypt, including brand roles, portfolio architecture, flavor segmentation, occasion mapping, and whitespace identification relevant to local consumption habits. Analyze Egypt-specific category, consumer, and competitive dynamics (including local taste preferences and affordability drivers) to inform strategic decisions. Translate Africa Category & Portfolio frameworks into strategies, ensuring local relevance and scalability. Develop long-term strategies to drive category penetration, frequency, and value growth across key consumption occasions in Egypt. 2. Brand Stewardship & Marketing Excellence Act as category owner for flavors portfolio, ensuring strong positioning, clear brand guardrails, and well-defined flavor roles across brands. Partner with IMX and Design teams to deliver culturally relevant campaigns that resonate with Egyptian consumers and highlight flavor appeal. Ensure brand storytelling reflects local insights, including taste preferences, seasonality, and cultural moments (e.g., Ramadan, summer consumption peaks). Lead Egypt inputs into Annual Business Planning (ABP) for the flavors category, ensuring alignment with both Franchise and Africa priorities. 3. Innovation Pipeline & Category Futureproofing Lead end-to-end flavor innovation for Egypt from local consumer insights and trend identification to concept development, R&D collaboration, and market launch. Focus on innovations relevant to Egypt trends such as affordable indulgence, local flavors, low/no sugar, and refreshment needs. Partner with R&D, Supply Chain, Commercial, and Finance to ensure innovations are scalable, locally relevant, and profitable. Manage innovation governance, ensuring strong prioritization and successful delivery of the Egypt flavors pipeline. 4. Commercial & Bottler Partnership Serve as the key marketing interface with bottler partners (e.g., Egypt bottling system) for flavors business planning and execution. Lead KO-Bottler's forums to ensure right content and alignments are taking place. Support RGM initiatives, including price- pack architecture tailored to Egypt's price-sensitive environment, flavor assortment optimization, and channel-specific strategies. Work closely with Customer & Commercial teams to ensure best-in-class execution across Egypt's key channels: Traditional Trade (TT), Modern Trade (MT), On-Premise, and growing e-commerce platforms. Drive alignment to ensure strong in-market execution, including availability, visibility, and distribution of key flavors. 5. Insights, Analytics & Performance Management Leverage Egypt-specific consumer, shopper, and retail insights to optimize the flavors portfolio and drive decision-making. Monitor category performance, brand health, flavor-level performance, and competitive activity within the Egypt market. Use data and analytics to guide flavor mix optimization, forecasting, and strategic interventions. Partner with Africa Insights and local teams to ensure a consistent, single source of truth while reflecting Egypt realities. 6. Capability Building & Marketing Orchestration Build flavors category expertise within Egypt Franchise teams and bottler organizations. Lead knowledge sharing on local taste trends, consumer behavior, and successful innovation case studies in Egypt. Establish consistent ways of working aligned with Africa frameworks while adapting to Egypt market needs. Ensure strong cross-functional orchestration across IMX, Commercial, RGM, Supply Chain, and Insights teams within Egypt. Experience & Qualifications 7+ years of experience in marketing, category management, portfolio strategy, or innovation roles. Strong experience in Egypt FMCG or beverage market preferred. Deep understanding of Egypt consumer behavior, retail landscape, and route-to-market dynamics. Proven ability to manage cross-functional teams and influence senior stakeholders across Franchise and bottler systems. Strong analytical capabilities with experience using Egypt retail and consumer data. Ability to operate effectively in a complex, multi-stakeholder environment. Success Measures Sustainable growth of the flavors category in Egypt in terms of volume, value share, and profitability. Increased consumer relevance and brand affinity through locally resonant flavor offerings. Successful launch and scaling of Egypt-relevant flavor innovations. Strong in-market execution across all Egypt channels and regions. Effective alignment across Egypt Franchise, Africa teams, and bottler partners. Insight-driven strategies that futureproof the flavors category in Egypt. Account Management, Agency Management, Channels Strategy, Customer Relationship Management (CRM), Digital Marketing, Experiential Marketing, Leadership, Marketing Activation, Marketing Execution, Marketing Strategies, Media Strategies, Promotional Activities, Social Media,