Job description
Role Overview Acts as the single point of ownership for the entire lifecycle marketing mandate for a consumer durable brand, spanning discovery, consideration, conversion, and CRM. Drives execution, cross-functional alignment, and delivery excellence while serving as the primary client-facing lead. Strategic Responsibilities Translate business goals into integrated lifecycle plans across SEO, performance media, content, and CRM (MoEngage/Adobe) Prioritise initiatives based on business impact, l…