Job description
Key Responsibilities - Develop and implement Trade Marketing Strategy pan India to achieve defined sales objectives. - Planning & optimum utilization of BTL budget - Increase effectiveness of BTL activations by ensuring 100% strategy execution - Forecasting at channel & SKU level 3 to 6 months in advance - Design, execute & measure the performance of brand wise, channel wise trade and visibility programs - Act as the hub for competitor activities across all brands. Track competitor promotion st…