Job description
Key Responsibilities To develop and implement Trade Marketing strategies for west region to achieve defined sales objectives. Planning & Optimum utilization of BTL budget Increase effectiveness of BTL activations by ensuring 100% strategy execution Forecasting at channel & SKU level 3 to 6 months in advance To design, execute & measure the performance of brand wise, channel wise trade and visibility programs Act as the hub for competitor activities across all brands. Track competitor promotion …