Job description
KEY RESPONSIBILITIES:* Macro Brand Stewardship: Designing and executing comprehensive brand marketing campaigns that elevate Van Heusen's market position across core and sub-category segments. 360° Campaign Architecture: Launching and managing integrated marketing rollouts across Above-the-Line (ATL), Below-the-Line (BTL), Digital, Social Media, and high-touch on-ground retail activations. Consumer Engagement & Insights: Analyzing shifting demographic preferences and retail shopping patterns to…